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The book I’m highlighting today was written for entrepreneurs and small business owners, but anyone can use the concept of One Word for their website, blog, business, etc. So why not discover the secret power of Your One Word?
First, what is One Word?
It is one word that defines you (who you are), your business, what you strive for in all you do, and what you want to give others. Just one word. It’s core selling at its best. Core selling is not talking about the features of a product (or book, such as page count, genre, etc.) or Benefit Selling (“an exciting afternoon’s read”), but what values you have and what you believe.
For Evan Carmichael, his one word is #Believe. It’s his core value, his personal mission statement.
Evan says, “Your one word is your core. It’s your guiding light. It makes all decisions easier…When you know your one word, you can make decisions that support your path…it will also help you to stay motivated.”
In this book, Evan demonstrates how other entrepreneurs discovered and used their one word to kick-start their businesses, make money, and (more important) make an impact.
I found my one word for my blog. It was actually always there, I just never realized how powerful it could be. My blog’s one word is #Sparks. When I started my blog, I wanted to provide sparks of inspiration and motivation through writing a novel, editing, publishing, and marketing. And that’s what I did, without even realizing it. My first blog post was “Catching a Spark,” and I even use sparks on my banner and my business cars, but I never truly embraced it. Until now. Check out my About page for an in-depth explanation on this.
To find your one word, read this book.
QUESTION: What do you think your One Word is?